About Us

We are an independent, family owned, full service, third generation jewelry store established in Baton Rouge, Louisiana, in 1980 but with a rich family tradition in jewelry since 1940.

We are known for heirloom quality chairmanship; and for great and unique products of exceptional quality and value. Our customers regard highly our Expertise, the brilliancy of our Fine Diamonds, Rare Color Gemstones, Custom Design, Certified Appraisal services, Expert and Delicate Repairs, Engagement Rings, Custom Made Wedding Bands and Rings, and unique one-of-a-kind Jewelry proudly created and fabricated in our Baton Rouge location.